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The Generic Embed can send successful image and animation events to GA4, Google Tag Manager, or Mixpanel when the corresponding provider is already available on the storefront page.

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Enable merchant analytics

In the Trylora dashboard:
  1. Open the store’s Settings tab.
  2. Find Analytics.
  3. Turn on Enable merchant analytics.
  4. Turn on only the destinations that exist on the storefront.
  5. Select Save Store Settings.

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Provider requirements

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Google Analytics 4

Enable Google Analytics 4 when the page exposes window.gtag. Trylora calls:
Animation results use trylora_animation_succeeded.

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Google Tag Manager

Enable Google Tag Manager when the page exposes window.dataLayer as an array. Trylora pushes:
Create GTM triggers and destination tags for the two Trylora event names.

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Mixpanel

Enable Mixpanel when the page exposes window.mixpanel.track. Trylora calls mixpanel.track with the event name and product payload.
A destination toggle does not install that provider. If its page global is unavailable, Trylora skips that destination without blocking the shopper experience.

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Event timing

Trylora emits an event once when a new result transitions to ready during the current widget session. It does not emit for:
  • A queued or running result
  • A failed result
  • A result that was already ready when event tracking initialized
  • Browser extension mode
For the exact names and fields, see Analytics events.

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Verify delivery

  1. Confirm the provider is initialized before completing the try-on.
  2. Complete a new image try-on.
  3. Inspect the provider’s debug or real-time view for trylora_tryon_succeeded.
  4. Generate an animation and look for trylora_animation_succeeded.
  5. Confirm trylora_product_url identifies the intended product.
If events do not appear, use Troubleshooting.