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Use this guide to send Trylora success events to the same Google Analytics 4 (GA4) property that already measures your Shopify storefront. The connection is optional.

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Who completes each step

If Trylora manages your dashboard configuration, you do not need Trylora dashboard access. Complete the store-owner steps and send the two GA4 values to your Trylora contact.

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Before you begin

You need:
  • The Trylora Shopify app installed and active on the published theme
  • A GA4 property that measures this Shopify store
  • Access to the store’s Google & YouTube app in Shopify admin
  • Editor access or higher for the GA4 property so you can create an API secret

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1. Connect Shopify to the correct GA4 property

If Shopify already sends storefront and ecommerce events to the intended GA4 property, confirm the connection and continue to the next section.
1

Open Google & YouTube in Shopify

In Shopify admin, open the Google & YouTube app. Install it from the Shopify App Store if the sales channel is not available.
2

Start Google Analytics setup

On the app’s Overview page, find Just want to set up Google Analytics 4 and select Get started.
3

Connect the existing property

Connect the Google account that owns the store’s GA4 property. Select the property that should receive the store’s ecommerce data, then select Connect and Confirm.
4

Confirm the Google tag

Confirm that the connected Google tag starts with G-. Keep this property connected while Trylora forwarding is enabled.
Use the store’s existing GA4 property and web stream. This lets Trylora activity appear alongside the store’s engagement, add-to-cart, purchase, and revenue events.
For Shopify’s complete GA4 setup flow, see Setting up Google Analytics 4.

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2. Create the Trylora API secret

Create the secret on the same GA4 web stream connected to Shopify.
1

Open the connected web stream

In Google Analytics, select the correct property. Open Admin → Data collection and modification → Data streams, select Web, then open the stream used by the Shopify store.
2

Copy the Measurement ID

Copy the stream’s Measurement ID. It starts with G-.
3

Create a Measurement Protocol API secret

In the web stream details, open Measurement Protocol API secrets. Accept the user-data acknowledgement if Google displays it, then select Create.
4

Name and copy the secret

Use Trylora as the nickname. Copy the generated Secret value.
5

Send the two values to Trylora

Share the G- Measurement ID and the generated API secret with your Trylora contact through the agreed secure channel.
The Measurement ID and API secret must come from the same web stream. See Google’s API secret instructions for the current GA4 interface.

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3. Configure the Trylora dashboard

Trylora completes this section when we manage the connection for you.
1

Open the store's advanced settings

In the Trylora Shopify app, open Settings, then select Open Advanced Settings.
2

Open Analytics

In the store’s Settings tab, find the Analytics card.
3

Enter the GA4 values

Enter the Measurement ID and Measurement Protocol API secret supplied by the store owner.
4

Enable forwarding

Turn on Forward events to this store’s GA4, then select Save GA4 Connection.
The API secret is encrypted at rest. Trylora does not place it in the storefront widget, Shopify App Pixel, or storefront requests.

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4. Verify with a new storefront event

1

Accept analytics consent

Open the published storefront and accept analytics consent if the store uses a consent banner.
2

Complete a new try-on

Open a product page and generate a new try-on image. Results created before the connection was enabled are not replayed.
3

Open GA4 Realtime

In the connected GA4 property, open Reports → Realtime and look for trylora_tryon_succeeded.
4

Optionally test animation

Generate a new animation and look for trylora_animation_succeeded.
Realtime processing can take several minutes. The Analytics card should also say that the connection is configured and enabled.
A real storefront event appearing in the intended GA4 property is the final connection check. Google’s Measurement Protocol validation endpoint does not validate the API secret.

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Events sent to GA4

Both events include trylora_product_url. They include trylora_product_title when it is available. They do not contain the shopper’s photo or generated media. No additional Shopify code is required. The Trylora Shopify app installs and maintains its App Pixel automatically, and the pixel runs according to Shopify analytics consent.

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Optional: grant reporting access

Event delivery does not require Google OAuth or access to your GA4 account. If you want Trylora to prepare an impact report, grant admin@trylora.app the Analyst role for this GA4 property. Follow Share GA4 access for Trylora reports after event delivery is working.

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Final checklist

  • Shopify is connected to the intended GA4 property through Google & YouTube
  • The Measurement ID and API secret belong to the same web stream
  • Trylora has saved the values and enabled forwarding
  • A new trylora_tryon_succeeded event appears in GA4 Realtime
  • Analyst access is granted only when Trylora will prepare reports
If an event does not appear, follow the analytics troubleshooting checklist. For event fields, see Analytics events.