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Trylora can prepare reports that compare how shoppers who use virtual try-on move through your storefront. Grant admin@trylora.app access to the relevant Google Analytics 4 (GA4) property so we can analyze the data that your site already collects.

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What you get

  • Trylora engagement: See successful try-on and animation activity when Trylora events reach GA4.
  • Add-to-cart behavior: Compare add-to-cart activity for shoppers who engage with Trylora.
  • Sales performance: Review purchases, conversion rate, transactions, and revenue when GA4 ecommerce measurement is configured.
  • Website engagement: Review engagement time, sessions, and product-page activity.
  • Funnel insights: Identify where shoppers continue or leave between product discovery, Trylora use, cart, and purchase.
These reports show relationships in your GA4 data. They do not prove that Trylora caused a change. Use a controlled experiment when you need to measure causal impact.

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Before you start

Confirm the following items before you grant access:
  • You have the Administrator role at the GA4 account or property level.
  • You selected the GA4 property that measures the storefront you want analyzed.
  • GA4 receives your storefront’s ecommerce events, including add_to_cart and purchase, when you want cart and sales reporting.
  • Trylora success events reach the same GA4 property when you want to compare Trylora engagement with storefront outcomes.
GA4 access lets Trylora analyze data that is already collected. It does not install or repair tracking. If required events are missing, the report cannot include those measurements.

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Confirm Trylora event delivery

The setup depends on your Installation Path:
  • Generic Embed: Enable GA4 delivery and verify trylora_tryon_succeeded and trylora_animation_succeeded. See Generic Embed analytics.
  • Shopify Theme Installation: Configure the optional Shopify GA4 connection and confirm it with a new storefront event. See Connect Shopify to Google Analytics.

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Grant property-level access

Grant access only to the property you want Trylora to analyze. Do not grant account-level access.
1

Open the correct GA4 property

Sign in at analytics.google.com. Use the property selector in the top-left corner to choose the property for the correct storefront.
2

Open property access management

Select Admin. Under Property, select Property access management or Access Management.
3

Add the Trylora reporting account

Select +, then Add users. Enter admin@trylora.app and keep Notify new users by email selected.
4

Select the Analyst role

Under Direct roles, select Analyst. Do not select Administrator, Editor, or Marketer.
5

Allow revenue reporting

Leave No Revenue Metrics unselected when you want sales and revenue included. Cost metrics are not required for standard Trylora reporting.
6

Finish the invitation

Select Add.
Google Analytics Direct roles and data restrictions panel with Analyst selected

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Why Trylora requests Analyst access

The Analyst role includes Viewer access and allows Trylora to create and share explorations for the selected property. It does not provide user-management permission or full administrative control. You do not need to grant:
  • Account-level access
  • The Administrator, Editor, or Marketer role
  • Access to another GA4 property
Do not enable No Revenue Metrics if you expect the report to include revenue. That data restriction prevents the invited account from viewing revenue metrics.

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Send the reporting details

After you add access, send your Trylora contact:
  • The GA4 property name and property ID
  • The date when Trylora became available on the storefront
  • The reporting period you want analyzed
  • Any launches, campaigns, products, or questions you want included
  • Confirmation that Trylora success events reach this GA4 property

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Verify or revoke access

Open Admin → Property access management and search for admin@trylora.app. Confirm that the direct role is Analyst and that the correct property is selected. You remain in control of the property. You can change the role or remove access from the same page at any time.

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Troubleshoot access and reporting

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You cannot add a user

Confirm that your Google account has the Administrator role for the selected account or property. Ask an existing GA4 administrator to add Trylora if you do not have that role.

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The storefront property does not appear

Confirm that you signed in with the correct Google account. Use the property selector to check the available accounts and properties, or ask the property owner to grant your account access.

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Revenue is missing from the report

Confirm that No Revenue Metrics is not enabled for admin@trylora.app. Then verify that GA4 receives purchase events with revenue data.

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Trylora engagement is missing from the report

Verify the success events for your Installation Path. Follow Generic Embed analytics or Connect Shopify to Google Analytics, then confirm that the events reach the same GA4 property used for the report.

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Data included in Trylora events

Trylora Merchant Analytics events contain the product URL and, when available, the product title. They do not contain the shopper’s photo, generated media, or internal job identifier. See Analytics events for the event names and payload fields.

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Google Analytics references